Cory,

Marketing.

What will you accomplish with an
impressive online presence?

About

Hello, I am Cory Torrella.

I do marketing for companies –
sometimes disruptive & experimental,
always clean.

My mission for you:

Build an earned audience, organically,
with the sole purpose of driving targeted traffic,
generating leads, & increasing revenue.

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Why I’m different

Immense Value.

By hiring me, you’re getting the knowledge of a full service marketing agency without the enormous fees and commissions.
I present unmatched Return On Investment, because it is ​the most important factor.​​

Extensive Knowledge of Powerful Tools.

I am experienced with costly marketing tools that have massive learning curves. These tools are not economical for a most businesses to invest in, specifically because of time. A single software (of many) can take weeks or more to learn, and even longer to master. You have a business to run, and I am here to empower you.

Marketing as a Process, Not an Event.

Building trust, repeat clients, and customer referrals doesn’t happen with one website and one blog post. A top search engine ranking will fade fast without ongoing, valuable content. You don’t lift weight one time and expect to see results that last.
I provide your consistency advantage.

​​​Personal, Dedicated Advertising Consultant.

With vast experience in both analytics and strategy, I will provide a deep marketing analysis or audit to any advertising campaign – providing you with answers you need, quickly. If you’re not already exceeding click-through and conversion rates for your industry, you will be.

Under Promised, Over Delivered.

I’m not going to pretend I don’t care if you hire me. I’m not going to tread lightly and lob softballs at you. No. I’m going to throw hard and fast and down the middle of the plate. I want you to swing and knock it out of the park with a business grand slam.
After all, your success is my success.​

Understand why & how your audience uses technology,
then align your communication efforts.

Services

To learn more about any of the following services,
send a short email & let’s schedule a phone call.

Audience Development

cory-marketing-social-mediaWith a strong focus on lead generation, social media is much more than just promoting your business to the world. My tactics strategically evoke immediate action: buy, download, register, review, request – connect.

Introduction

I come from a background with 10+ years experience in digital marketing. Started with website design/development and SEO – to eventually managing 122 businesses totaling $426,000 per month in pay per click advertising. Working for a full service advertising agency that took 15-25% fees and commissions, I was advised to report to the clients that they should spend MORE on their pay per click advertising. However, the analytics & data told a different story. The reality is, I should have been telling the clients, “You could spend $1000/month, not $5000/month, and still get the same results.”

This was a red flag that left me experimenting with my own social media, testing different systems and tools in a highly proficient manner that would get my call-to-action or compelling offer in front of hundreds of people every day (impressions). The idea was to drive equal or better results than the clients who were paying $5000/month or more.

Average $2.50 CPC with $5000 budget = 2000 Unique Targeted Visitors Per Month

Finally, I started providing audience development services after several businesses and professionals contacted me saying, “Can you do for us what you have done for your own social media?” They were talking specifically about how I reached an organic, targeted audience of 28,000 in only 6 months. (Over 4000 Unique Targeted Visitors Per Month)

For a company paying $2.50 CPC, 4000 UTVs is worth $10,000. I charge $350/month.

Targeted Prospecting

Targeted Prospecting takes audience development to a more serious level, designed for medium to large companies. We generate leads by pinpointing your ideal prospects on LinkedIn, then contacting them with highly personalized outbound messages (60% networking / 40% marketing) delivered in two steps separated by 7-10 days. One to introduce/qualify and the other with an invite/call-to-action/compelling offer.

The B2B Targeted Prospecting Solution is highly flexible and can be used for:

Generating sales leads for your products or services
Promoting Webinars and Seminars
Increasing registration and attendance to Events and Trade Shows
Increasing volume of downloads of Ebooks, whitepapers and e-courses

A case study for this service includes selling registrations (priced over $500) to a 3-day marketing event. Exactly 669 of the 850 total attendees registered using the promo code used specifically with this Targeted Prospecting service.

Target Prospecting
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This service has two levels.
Level 1 is $2450/month & includes strategic research and 700 targeted messages per month.
Level 2 is $3450/month and includes 1200 targeted prospect messages per month.
Both includes custom reporting and analytics.
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CRM Reporting on B2B Target Prospecting

 

Project Mgmt

cory-digital-marketing-ppcPPC Admin / Online Ads / Google Adwords

A Pay Per Click advertising campaign has one goal: 1. Driving visitors to your business. More specifically, driving visitors who are ready to buy your product or services. I make sure your money is well spent.

Detailed Market & Keyword Research | Campaign Structure | Landing Page | Ad Copy | Bid Pricing | Budget | Launch | Conversion Tracking | Negative Keywords | Monitor | Ad Rotation | A-B Testing

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cory-digital-marketing-seo

Search Engine Optimized

Organic inbound traffic means that when a prospect is looking for your product/service​, they find you. The process to ranking #1 is evolving daily & requires heavy consistency. The competition between professionals/companies competing for online real estate is quickly intensifying, making Search Engine Optimization (SEO) much more than a buzzword.

Content Relevancy | Keyword Specific | Traffic | Engagement | Bounce Rate | Structure | Access | Speed | URLs | Meta | Link Quality & Count | Authority | History | Identity | Reputation | Locality | Social Factors

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cory-digital-marketing-website-maintenanceWebsite Design / Develop / Admin

Through a cohesive design strategy, your company should have a beautiful, polished, and professional image that will allow you to stand out in today’s competitive environment. I will help convey your message accurately and well, across all mobile, tablet, and desktop platforms.

Fast Loading | Easy Navigation | Visually Appealing | Customized | Search Engine Friendly | Aligned to Fit Your Company’s Branding | Compatible with New & Old Technology | Content Management System | Integrated Sales Flow

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cory-marketing-content-copywritingCopywrite & Content

Content Marketing: the ruthless dance between answering your prospects questions while systematically telling search engines you are the best source. Copywriting: an art of catchy headlines combined with useful and valuable content that is intriguing, searchable, and shareable.

On-Page Content | Off-Page Articles | Ad Copy | Emails | News | Scripts | Blogs | Press Releases | Ebooks | Lead Magnets | Consumer Guides | Presentations | White Papers

Consulting

Have you hired a company and suspicious that something isn’t right?
(Examples: Agency not spending full budget, taking more than agreed fees. Inaccuracies with the reporting/analtyics.)

Would you like a second opinion on a marketing product before signing a contract?
(Example: Never sign a contract with Yelp as a small business due to extortion practices.)

Want an audit on any type of online advertising campaign?
(Example: In-house team put together a Google Adwords campaign and quality scores are average or below.)

Audits, Analysis, Strategy, and More – $125/hour

Instead of one-way interruption, web marketing delivers
useful content at the precise moment a buyer needs it.

Case Studies

 

Build an Audience of Thousands for Authors, Consultants, Speakers,
Event Coordinators, SaaS/Web/Apps, & Businesses of All Sizes.

Impressive eCommerce Results for a Strength Training/CrossFit Resistance Bands Company.

Beautiful Design & Local SEO for a 5-Star Preschool/Child Care.

Inventory Maintenance and Affordable Marketing for a Las Vegas Fashion Jewelry Boutique

SEO and Social Media for a highly Successful Commercial Aquaponics Farm

Manage Pay Per Click Campaign & Website for a Mobile Head Lice Salon

Setup and Manage Customer Relationship Management Tool for High Volume Yoga Studio

Ghost Audit a Full Service Digital Marketing Agency on Behalf of a Client

Drive Targeted Leads for a B2B Direct Mail Company

And many, many more.

Improve your business with an impressive online presence.
Let's Talk.

Contact

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Contact Info

336.337.0388

cory.torrella@gmail.com

North Carolina Research Triangle